In an intriguing blend of history, craftsmanship, and exclusive storytelling, Sotheby’s is set to redefine the vintage watch auction scene with its latest venture, “Rough Diamonds.” This unique event, resulting from a creative partnership with the Geneva-based collective heist-out, promises to unearth the hidden gems of the watchmaking world.

Slated for a captivating underground setting, this auction aims to spotlight those rare, bejeweled, and uniquely designed timepieces that have yet to catch the eye of mainstream collectors.

Sothbey’s / Called “Rough Diamonds,” the joint auction will take place on April 11, 2024.

Set against the atmospheric backdrop of La Corne à Vin, a renowned wine cellar in Geneva, “Rough Diamonds” is more than just an auction. It is a statement. Scheduled for April 11, with a public exhibition running from April 8 to 10, this event will showcase 24 avant-garde vintage watches.

Each piece, akin to an uncut gem, awaits its moment in the spotlight, embodying potential that Is ripe for rediscovery. With price estimates ranging from CHF 2,000 ($2,275) to a staggering CHF 100,000 ($113,770), the auction promises diversity not only in style but in value.

A New Auction Concept

Josh Pullan, the driving force behind Sotheby’s Luxury Division, articulates the auction’s aim to marry a strong market desire with a curated focus on extraordinary timepieces. This innovative approach is expected to captivate vintage watch aficionados globally. Thus, offering them a treasure trove of unusual models from prestigious brands. These include:

Patek Philippe
Audemars Piguet
Jaeger-LeCoultre
Vacheron Constantin.

E News / A total of 24 watches will be showcased at the auction – representing the 24 hours in a day.

However, the auction does not just sell watches. It celebrates the avant-garde designers behind these masterpieces, including Charles de Temple, Gilbert Albert, Jacqueline Dimier, and Daryoush Shafa. These designers dared to deviate from the norm, crafting watches that exude originality, personality, and unmatched quality without sacrificing technical excellence.

Curated With Precision

The 24 watches selected for the “Rough Diamonds” auction symbolize the 24 hours in a day, each hour marking a story of innovation, design excellence, and unique history. Criteria for selection were stringent. Each timepiece is at least 30 years old and boasts a combination of technical innovation, exceptional design, rare materials, historical significance, notable ownership or provenance, exquisite craftsmanship, and rarity.

This curated collection is a testament to the intrinsic value and rich heritage that these watches carry, further enhanced by their storied pasts.

An Underground Showcase

The choice of La Corne à Vin for both the public exhibition and the live auction is a deliberate one, designed to offer an unexpected and immersive experience. This venue choice speaks to the auction’s ethos – uncovering the unexplored and celebrating the overlooked. The underground setting adds a layer of intrigue and exclusivity, fitting for the treasures on display.

Rapport / Behind this groundbreaking event is Heist-out. A collective that champions the allure of vintage watches to a younger audience.

Founded by Maxime Couturier and Lorenzo Maillard, a noted watch collector, heist-out bridges the gap between traditional horology and the interests of Gen Z enthusiasts. This auction, therefore, is not just an event but a movement towards redefining how vintage watches are perceived by newer generations.

Parting Thoughts

The “Rough Diamonds” auction by Sotheby’s, in collaboration with Heist-out, is set to be a landmark event in the world of vintage watches. It stands as a bold invitation to collectors and enthusiasts alike to dive deep into the world of avant-garde timepieces that have long awaited their moment in the limelight.

By offering a curated selection of watches that challenge conventional aesthetics and embody unparalleled craftsmanship, this auction is poised to ignite a renewed passion for vintage watch collecting.

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